Straight Answers to Common Questions
Here's what founders ask most often.
You're not replacing your team. You're giving them a repeatable process they don't have yet.
Right now, your reps are personality-driven. Some close deals, some don't — and you can't explain why. We build a 4-gate framework so every rep knows what to ask at each stage, when to push forward, and when to walk away.
Your team gets better. Your forecast gets predictable.
It's 2-3 hours a week for 6 weeks.
Compare that to 4 months of wasted effort on deals that were never going to close. We compress your learning curve. You're already spending time on sales calls — we just make each one count.
• 18 hours of coaching over 6 weeks
• vs. 160+ hours wasted on bad-fit deals over 4 months
You're not adding time. You're saving it.
We work WITH you on live deals, not theory.
You're doing sales calls anyway. We debrief them in real-time. No extra calls. No homework. No role-plays.
You're not making time. You're making the time you already spend 10x more effective.
You're right — the principles aren't new.
What's new:
- Speed: 6 weeks, not 6 months
- Co-creation: We build custom Digital boards and AI prompts for YOUR buyers (not generic frameworks)
- Ownership: You keep everything. No ongoing fees. No vendor lock-in.
Most consultants keep you dependent. We make you dangerous.
Show me another consultant who: Builds custom digital tools, coaches live calls, AND makes you self-sufficient this fast. You can't.
Fair question.
We've worked with:
- FinTech startups selling to insurance companies
- SaaS founders selling to enterprise buyers
- Hardware companies selling to manufacturers
- University spinouts selling research to corporations
The 4-gate process adapts to any product. The signals are universal: Does the buyer have a problem? Can they quantify the cost? Will the organization mobilize? Do they own the solution or just evaluate it?
If you're selling B2B and struggling with inconsistent pipeline, this works.
We need a minimum number of calls to build a repeatable process.
Ideal scenario: You're already talking to 5-10 prospects
Minimum scenario: You can get 3-5 calls scheduled in the next 4 weeks
If you have zero buyer pipeline, we're not a fit yet. Come back when you have live conversations to coach.
No.
We coach. We don't outsource.
If you want someone to run sales FOR you, hire a fractional VP of Sales. We're here to make YOU and YOUR TEAM self-sufficient.
Consultants leave. Skills stay.
You're done. You own the system.
What you keep:
- The 4-gate process
- Custom Digital whiteboards
- AI prompt library
- Go/no-go checklists
You can coach your team. Scale beyond yourself. Iterate as your product evolves.
Some clients extend the engagement. But most don't need to. That's by design.
We don't publish pricing because engagements vary.
Factors:
- Coaching only vs. full custom tool build
- 3-4 weeks vs. 6 weeks
- Team size (solo founder vs. 3-person sales team)
Book a call. We'll scope it based on your needs.
What we can say:
- Fixed scope, not hourly retainers
- Founder-friendly pricing (not $20K+ enterprise consulting)
- You own everything we build
Yes — but our sweet spot is technical founders.
Why?
- You're brilliant at building product
- You struggle to translate tech into buyer language
- You need structure, not sales personality tricks
If you're a non-technical founder with a sales background, you probably don't need us.