MapProve. KnowRoom.
Two tools. Built on the same framework TowelLine uses in direct engagements. No engagement required.
Both tools apply the same analytical framework TowelLine uses in direct engagements — packaged for founders and sales reps who want structured output on their own terms.
Each produces a report you own. They give you a starting position. When you're ready to move from diagnosis to a working system built on your actual deals, that's what a full engagement does.
MapProve
Coming SoonMapProve tells you what the market is actually deciding and why it might not be you.
Most competitive analyses only ask one question: how do you beat your competitors? MapProve asks two. The first is whether you can win the market you're already in. The second is harder. Is that even the right market to be in?
Both questions are answered in a single report, with both lenses applied simultaneously throughout. Not in separate sections, not as a summary at the end.
The result is a clear read on where you're genuinely differentiated, where you're converging with competitors without realizing it, who your real buyers are (and who isn't buying from anyone, which is the more valuable question) and what three structural moves would shift you from a contested market toward one you define.
Your report is ready within 60 minutes of payment. Start with the Executive Summary, it's self-contained and tells you where to focus before you finish reading it.
See what it looks like first.
Download the sample below, that includes a real Executive Summary and full table of contents, with the company details redacted.
KnowRoom
Coming SoonYour next meeting with a big buyer isn't a pitch. It's a test. And most founders and reps fail it in the first five minutes.
Enterprise buyers don't evaluate your product in the meeting. They evaluate whether you understand their world. The difference between a founder who walks out with a next step and one who gets a polite "we'll be in touch" almost always comes down to the same thing: did you ask the right question first, or did you talk about yourself?
KnowRoom is built for the meeting before the meeting. It tells you what your buyer is actually under pressure about. Not what's on their website, not what they said in a press release, but the gap between where their initiative is today and what their CFO is asking them to prove. It maps which of your capabilities are worth raising, in what order, and exactly how to frame them in the buyer's language. It tells you what not to say, and why those specific landmines will cost you the relationship, not just the deal.
Every section is structured around a single question: what does the person across the table need to be true before they can say yes to anything?
Start with the 30-Minute Before Brief. One page, designed to be read standing up before you walk in. Then work backward through the sections as far as you need to go.
See what it covers first. Download the redacted Executive Summary below, a real report prepared for a live meeting, with the company details redacted.
The best founders and reps we've worked with share one trait: they prepare like the outcome depends on it, because it does.
MapProve and KnowRoom put that standard of preparation in your hands. Same methodology TowelLine uses, applied to your situation. No engagement required. No hand-holding. Just the framework, running on your terms.